As the owner of a small business, you’ve probably done your fair share of research on SEO. You might even think you know what it takes to rank for keywords on search engines like Google or Bing. However, that doesn’t mean there isn’t room for improvement.
If you want your business to grow, then you’ll need to understand the ins and outs of SEO. Unfortunately, there are plenty of misconceptions surrounding this niche. You might think that you can optimize your site yourself or that SEO consultants are a waste of money. Both of these understandings are common mistakes that can cost you plenty in lost revenue.
To help you better understand SEO, here’s a quick breakdown on why it benefits your business and how an SEO agency can help boost your rankings.
1. Your Site Isn’t As SEO-Friendly As You Think
First and foremost, you could be making it harder for search engines to crawl your site. If your site isn’t search engine friendly, then it can take longer for search engines to index it. This means that your business won’t show up in the search engines until you hire an SEO company to optimize your site. In addition, poorly optimized sites tend to rank lower than those that are properly optimized.
2. You Don’t Have Enough Time To Manage SEO
If you’re trying to manage your own SEO, then you’re probably spending a lot of time on it. Unfortunately, this extra time can be better spent elsewhere. If you choose to try and manage your own SEO, then you run the risk of developing bad habits or reusing outdated strategies that have since been proven useless in the SEO world.
3. You Lack The Skills To Innovate
One of the most important tasks that SEO experts perform is search engine research. They’re constantly conducting competitive analysis, keyword research and tracking their own rankings. Without the needed knowledge and resources, you might have a hard time doing any of this.
4. You Don’t Know How To Track Your Progress
If you decide to handle your own SEO, then you’ll need to know how to track your own progress. Unfortunately, there are numerous tactics that can mislead you. You might think that you’re making progress by ranking on first page of search results, but in reality, you’re just flattening your target keywords.
5. The Cost Of Outsourcing SEO Is Too High
If you decide to outsource your SEO, then the cost is likely to be more than you want to spend. You might think that you can get away with hiring cheap labor or cutting corners, but this will likely lead to a degraded site.
There are plenty of other reasons why hiring an SEO agency is in your best interest. In the end, it’s important to understand that optimizing your site takes time and hard work. If you want to grow your business, then you’ll need help from an expert who can help you grow it faster.